Planning your online marketing
Good planning is an essential part of any successful online marketing campaign and results in less wasted money, effort and frustration.
Before spending any time and money on driving traffic to your website, make sure you can answer the following questions:
Before spending any time and money on driving traffic to your website, make sure you can answer the following questions:
- What are my main objectives for the website?
- Is the website an effective conversion mechanism?
- How much can I afford to deliver my objective?
- How will I know if my online marketing activity is effective?
- Which online marketing activities are most suited to my sector / products / budgets:(SEO, PPC, Affiliates, Email, ePR, Media Buying, Sponsorship!)
Armed with answers to these questions, it is then possible to start off with a small-scale test - safe in the knowledge that any activity can be measured for value against your key performance indicators identified above and optimised accordingly.