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Assessment questionnaire
Please answer the following questions, they will help us carry out the assessment of your site and report on its current search engine friendliness and content optimisation.
1. General
Contact name:
Business name:
Business address 1:
Business address 2:
Business address 3:
Town/ City:
Postcode:
Country:
Email address:
Telephone:
2. Background information
Q. The name and URL(s) of the sites to be assessed
Q. Are there any other URLs linked to the main site?
Q. Any previous versions of your website that are still online?
Q. Has the site been optimised for the search engines before?
Q. Has your site been banned from the search engines?
Q. Does your site use redirects?
Q. What do you believe the problem currently is with your sites presence in search engines (or lack of it)?
3. Site Optimisation Objectives
Q. What is the site's main purpose?
Q. What do you hope search engine optimisation will do for your site?
Q. What is your geographical target market?








Q. Please list your main competitors web addresses.
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Q. What is your budget for web development and marketing, for the next 12 months?
4. Search Terms
Please list, in order of importance, some typical search terms you would like to be found for in search engines. Phrases of two, three or more words, which accurately describe your unique selling point(s), core products or services, are better 'search engine food' than single words and broad terms.
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5. Technical and Development
Q. Are there any major site developments or re-designs pending?
Q. Do you build and maintain the web site development yourself?
Q. Where is the web site hosted - please name the company?
Q. Can you make any recommended changes to your site yourself?
6. Current traffic
Q. Do you use a web analytics program?
Q. Number of 'unique users' from search engines to your website per month?
Q. Total 'page views' per month?
Q. How many 'unique users' per month?
Please add any additional comments or information:
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